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SHEFACTIVATE edition

UrbanSkinRx

Happily After Acne

A skincare launch built as a conversation rather than a display: an all-black dress code, a panel, and creative direction that set the room before anyone arrived.

Year
2025
Location
Lagos
Date
2025-06
Type
SHEFACTIVATE
  • Activation
  • Strategy
An event room laid out for a skincare launch, with rows of white-covered chairs facing a wall of teal product stands carrying the brand's ingredient panel

URBAN SKIN RX · HAPPILY AFTER ACNE · LAGOS · 2025

In the room

01 / 12

A clinician applying a treatment to a seated woman's face under a spotlight, the room around them dark

The demonstration

The panel
Arrivals

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