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SHEFACTIVATE edition

Guerlain

Mon Guerlain

Guerlain brought to the mall floor: a counter rebuilt as an environment, and a lipstick launch staged in the middle of a shopping centre.

Year
2024
Location
Lagos
Date
2024-01
Type
SHEFACTIVATE
  • Activation
A Guerlain event space with black-draped cocktail tables on a pink carpet, guests standing at them, and a branded backdrop carrying the Guerlain silhouette

GUERLAIN · MON GUERLAIN · LAGOS · 2024

In the room

01 / 05

A Guerlain counter installation with a black and white portrait backdrop reading Parfumeur depuis 1828

The counter

Campaign shoot

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boss · 2023