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Service 04

Activations & Events

Where brands come alive.

A black pedicure chair with a Dr Teal's towel, against a deep blue RELAX & RECOVER backdrop

Overview

Launches, pop-ups, in-store experiences and signature events for the world's most coveted houses, delivered through SHEFACTIVATE, Shefa Ink's experiential arm.

What we deliver

  • Product launches

    The first five minutes a product has to work.

  • In-store & retail activations

    Turning a floor into a destination.

  • Pop-ups & experiential

    Built to be photographed and remembered.

  • VIP & press events

    Small rooms, considered guests, no filler.

  • Influencer & celebrity engagement

    The right faces, briefed properly.

  • Event production & management

    Run on the day, not just on paper.

How we work

  1. Concept

    One idea, stated in a sentence.

  2. Design & build

    Drawings, renders, suppliers, fabrication.

  3. Guest & talent

    Casting, briefing, handling.

  4. Live & amplified

    Run it, film it, and make the content work afterwards.

Relevant clients

  • BOSS logo
  • Bvlgari logo
  • Guerlain logo
  • Dr Teal's logo
  • UrbanSkinRx
  • Sanosan logo

Questions

What is SHEFACTIVATE?

Shefa Ink's experiential arm and its series of named activation editions, such as BOSS Celebrating HER and Bvlgari Le Gemme.

Do you handle production only, or strategy too?

Both. The idea and the build are the same team, which is why events survive contact with reality.