[{"data":1,"prerenderedAt":738},["ShallowReactive",2],{"settings":3,"menu-settings":38,"footer-settings":51,"footer-editions":64,"i-ri:calendar-schedule-line":430,"i-ri:menu-4-line":434,"i-ri:instagram-line":436,"i-ri:arrow-right-up-line":438,"services":440,"i-ri:dna-line":730,"i-ri:quill-pen-line":732,"i-ri:pen-nib-line":734,"i-ri:sparkling-2-line":736},{"id":4,"address":5,"bookingUrl":5,"city":6,"email":7,"extension":8,"meta":9,"phones":10,"socials":19,"stats":21,"stem":35,"tz":36,"whatsapp":5,"__hash__":37},"settings\u002Fsettings.yml","","Lagos","info@shefaink.com","yml",{},[11,13,15,17],{"label":5,"number":12},"+234 903 496 5216",{"label":5,"number":14},"+234 805 632 0714",{"label":5,"number":16},"+234 905 115 9229",{"label":5,"number":18},"+234 708 716 4629",{"facebook":5,"x":5,"youtube":5,"instagram":20,"linkedin":5},"https:\u002F\u002Fwww.instagram.com\u002Fshefaink\u002F",[22,26,29,32],{"value":23,"suffix":24,"label":25},"15","+","Luxury & beauty houses",{"value":27,"suffix":24,"label":28},"[[ACTIVATIONS]]","Activations staged",{"value":30,"suffix":24,"label":31},"[[GUESTS]]","Guests hosted",{"value":33,"suffix":24,"label":34},"[[YEARS]]","Years of ideation","settings","Africa\u002FLagos","-Z2lQq_sorGk5Xcg5Ph88rRg5wlhamA91VXHAuSD4Kc",{"id":4,"address":5,"bookingUrl":5,"city":6,"email":7,"extension":8,"meta":39,"phones":40,"socials":45,"stats":46,"stem":35,"tz":36,"whatsapp":5,"__hash__":37},{},[41,42,43,44],{"label":5,"number":12},{"label":5,"number":14},{"label":5,"number":16},{"label":5,"number":18},{"facebook":5,"x":5,"youtube":5,"instagram":20,"linkedin":5},[47,48,49,50],{"value":23,"suffix":24,"label":25},{"value":27,"suffix":24,"label":28},{"value":30,"suffix":24,"label":31},{"value":33,"suffix":24,"label":34},{"id":4,"address":5,"bookingUrl":5,"city":6,"email":7,"extension":8,"meta":52,"phones":53,"socials":58,"stats":59,"stem":35,"tz":36,"whatsapp":5,"__hash__":37},{},[54,55,56,57],{"label":5,"number":12},{"label":5,"number":14},{"label":5,"number":16},{"label":5,"number":18},{"facebook":5,"x":5,"youtube":5,"instagram":20,"linkedin":5},[60,61,62,63],{"value":23,"suffix":24,"label":25},{"value":27,"suffix":24,"label":28},{"value":30,"suffix":24,"label":31},{"value":33,"suffix":24,"label":34},[65,196,281],{"id":66,"title":67,"body":68,"brief":101,"city":6,"client":149,"date":150,"description":5,"disciplines":151,"draft":153,"edition":67,"editionNo":154,"execution":101,"extension":155,"facts":156,"featured":153,"film":157,"films":158,"gallery":159,"hero":180,"idea":101,"meta":185,"navigation":153,"path":186,"quote":157,"seo":187,"slug":188,"stem":189,"summary":190,"unit":191,"upcoming":192,"venue":193,"year":194,"__hash__":195},"work\u002Fwork\u002Fboss-celebrating-her.md","Celebrating HER",{"type":69,"value":70,"toc":146},"minimark",[71,75,106,109,120,123],[72,73,67],"h1",{"id":74},"celebrating-her",[76,77,78],"blockquote",{},[79,80,81,85,86,90,91,94,95,98,99,94,102,105],"p",{},[82,83,84],"strong",{},"DRAFT."," Seeded from the asset audit. ",[87,88,89],"code",{},"brief",", ",[87,92,93],{},"idea"," and ",[87,96,97],{},"execution"," are\nleft as ",[87,100,101],{},"[[DRAFT]]",[87,103,104],{},"facts"," is empty: the archive proves the work was\nproduced, not what it was for or what it achieved. Never invent either.",[79,107,108],{},"The archive holds 20 unique photographs under this account, the largest single\nset in the library. They are not all from the banquet, and the gallery says so\nrather than implying they are.",[79,110,111,112,115,116,119],{},"Four frames are from the event itself, and the filenames say so:\n",[87,113,114],{},"Hugo-boss-Celebrating-HER-1"," is the banquet table under magenta uplighting and\n",[87,117,118],{},"Hugo-boss-Celebrating-HER-2"," is the runway. The remaining sixteen are\nin-store fragrance counters and campaign walls shot in a shopping mall. They are\nreal Shefa Ink work on the same BOSS account, and they are captioned as retail\nbecause that is what they show.",[79,121,122],{},"Two de-duplications, both confirmed by hash rather than by filename:",[124,125,126,136],"ul",{},[127,128,129,94,132,135],"li",{},[87,130,131],{},"hugo-boss.jpg",[87,133,134],{},"Hugo-boss-Celebrating-HER-2.jpg"," are byte-identical, so\nthe runway counts once.",[127,137,138,141,142,145],{},[87,139,140],{},"HUGO-BOSS-*"," and a run of ",[87,143,144],{},"IMG_34xx"," files are the same photographs uploaded\nunder two naming schemes, so that set collapses too.",{"title":5,"searchDepth":147,"depth":147,"links":148},2,[],"boss","2023-11",[152],"Activation",true,1,"md",[],null,[],[160,164,168,172,176],{"src":161,"alt":162,"caption":163},"\u002Fmedia\u002Flegacy\u002FHugo-boss-Celebrating-HER-1.jpg","A long banquet table under magenta uplighting, dressed with a dense runner of pale flowers, BOSS place cards and gold-rimmed chargers, with gift boxes at each setting","The table",{"src":165,"alt":166,"caption":167},"\u002Fmedia\u002Flegacy\u002FHugo-boss-Celebrating-HER-2.jpg","Two models walking a magenta-lit runway in white and black, beneath a lit BOSS wordmark and a patterned backdrop","The runway",{"src":169,"alt":170,"caption":171},"\u002Fmedia\u002Flegacy\u002FHUGO-BOSS-1-scaled.jpg","A BOSS fragrance counter installed in a shopping mall corridor, a white plinth in front of a black and white campaign wall","In store, the same account",{"src":173,"alt":174,"caption":175},"\u002Fmedia\u002Flegacy\u002FHUGO-BOSS-2-scaled.jpg","A BOSS counter at an angle in a mall, with tiered product shelving and a monochrome campaign graphic behind","Counter detail",{"src":177,"alt":178,"caption":179},"\u002Fmedia\u002Flegacy\u002FHUGO-BOSS-3-scaled.jpg","A large BOSS campaign wall showing a fragrance bottle against a dark ground, standing in a mall walkway","Campaign wall",{"src":161,"alt":162,"caption":181,"focal":182},"BOSS · CELEBRATING HER · LAGOS · 2023",{"x":183,"y":184},0.5,0.62,{},"\u002Fwork\u002Fboss-celebrating-her",{"title":67,"description":5},"boss-celebrating-her","work\u002Fboss-celebrating-her","A BOSS banquet staged for the women at the centre of the brand's world, lit in a single colour with every seat treated as a front row.","shefactivate",false,"[[VENUE]]",2023,"OxnDN_W0WHuX6LRGkBJ2-SHa9EDJSu0NUsntrb5u17g",{"id":197,"title":198,"body":199,"brief":101,"city":6,"client":242,"date":243,"description":5,"disciplines":244,"draft":153,"edition":198,"editionNo":147,"execution":101,"extension":155,"facts":245,"featured":153,"film":157,"films":246,"gallery":247,"hero":267,"idea":101,"meta":273,"navigation":153,"path":274,"quote":157,"seo":275,"slug":276,"stem":277,"summary":278,"unit":191,"upcoming":192,"venue":193,"year":279,"__hash__":280},"work\u002Fwork\u002Fbvlgari-gemme.md","Le Gemme",{"type":69,"value":200,"toc":240},[201,204,220,223,237],[72,202,198],{"id":203},"le-gemme",[76,205,206],{},[79,207,208,85,210,90,212,94,214,98,216,94,218,105],{},[82,209,84],{},[87,211,89],{},[87,213,93],{},[87,215,97],{},[87,217,101],{},[87,219,104],{},[79,221,222],{},"The spec assumed a third Bvlgari edition here. There is not one.",[79,224,225,228,229,232,233,236],{},[87,226,227],{},"BVL-EXTRA-3.jpg"," is byte-identical to ",[87,230,231],{},"IMG_0212.jpg"," and both are Le\nGemme product shots, so the archive holds a single Bvlgari campaign rather\nthan two. ",[87,234,235],{},"[[BVL_EXTRA_NAME]]"," in the spec is void.",[79,238,239],{},"The archive holds only three Bvlgari frames in total, and all three are in this\ngallery. The third, a row of fragrance bottles beside white roses, is captioned\nas a general product detail because the bottles carry a different house's name\nand the frame is a retail counter. It is not presented as Bvlgari work.",{"title":5,"searchDepth":147,"depth":147,"links":241},[],"bvlgari","2024-01",[152],[],[],[248,251,255,259,263],{"src":249,"alt":250,"caption":198},"\u002Fmedia\u002Flegacy\u002FBVL-GEMME-PICS-MAY-37-scaled.jpg","A Bvlgari Le Gemme display standing on a shop floor under ceiling lights, flanked by tall branded panels",{"src":252,"alt":253,"caption":254},"\u002Fmedia\u002Flegacy\u002FBVL-GEMME-PICS-MAY-39-scaled.jpg","A wider view of the Bvlgari Le Gemme installation","Installation",{"src":256,"alt":257,"caption":258},"\u002Fmedia\u002Flegacy\u002Fimg_3861-scaled.jpg","A row of rectangular fragrance bottles with coloured caps lined up on a dark counter beside white roses in a ribbed green vase, in a retail interior","Product detail",{"src":260,"alt":261,"caption":262},"\u002Fmedia\u002Flegacy\u002Fvienne0d_1447668056_1119443251804524981_454865275.jpg","A gilded throne chair against a BVLGARI branded backdrop, beside an ornate side table holding a gold perfume bottle and greenery","The chair",{"src":264,"alt":265,"caption":266},"\u002Fmedia\u002Flegacy\u002Fvienne0d_1460988718_1231185068941398816_454865275.jpg","A long bar lined with black BVLGARI cubes and coupes, lit from behind by warm amber uplighting","The bar",{"src":268,"alt":269,"caption":270,"focal":271},"\u002Fmedia\u002Flegacy\u002FBVL-EXTRA-3.jpg","A Bvlgari Le Gemme display case holding iridescent glass bottles in purple and gold, lit from within","BVLGARI · LE GEMME · LAGOS · 2024",{"x":183,"y":272},0.55,{},"\u002Fwork\u002Fbvlgari-gemme",{"title":198,"description":5},"bvlgari-gemme","work\u002Fbvlgari-gemme","A Bvlgari Le Gemme product world, built around iridescent glass and the light passing through it.",2024,"qR1v1zV5nEITV182mTFeIma-A4eMVn3Swo6yuLHuJ18",{"id":282,"title":283,"body":284,"brief":393,"city":6,"client":394,"date":395,"description":5,"disciplines":396,"draft":153,"edition":283,"editionNo":398,"execution":101,"extension":155,"facts":399,"featured":153,"film":157,"films":400,"gallery":413,"hero":418,"idea":101,"meta":422,"navigation":153,"path":423,"quote":157,"seo":424,"slug":425,"stem":426,"summary":427,"unit":191,"upcoming":192,"venue":193,"year":428,"__hash__":429},"work\u002Fwork\u002Fdr-teals-relax-recover.md","Relax & Recover",{"type":69,"value":285,"toc":389},[286,289,314,319,326,361,365,368],[72,287,283],{"id":288},"relax-recover",[76,290,291,306,311],{},[79,292,293,295,296,90,298,94,300,302,303,305],{},[82,294,84],{}," This case study is seeded from Instagram collab footage, which\nestablishes that Shefa Ink produced the activation but says nothing about the\nbrief, the thinking, or the results. ",[87,297,89],{},[87,299,93],{},[87,301,97],{}," are\ndeliberately left as ",[87,304,101],{}," rather than written, because the spec forbids\ninventing the story of someone else's work.",[79,307,308,310],{},[87,309,104],{}," is empty and the stats component hides itself, per decision 5\n(structural proof only, no invented metrics).",[79,312,313],{},"The gallery holds one frame because that is all the archive has for this\ncampaign. The other two Dr Teal's clips belong to the gala and the December\ncampaign, not to this launch, so they are not reused here.",[315,316,318],"h2",{"id":317},"what-the-footage-shows","What the footage shows",[79,320,321,322,325],{},"Taken from ",[87,323,324],{},"its_oreva_1782491530",", 69 seconds, filmed on a phone:",[124,327,328,342,345,352,355,358],{},[127,329,330,331,90,334,337,338],{},"A deep blue branded backdrop: ",[82,332,333],{},"RELAX & RECOVER",[82,335,336],{},"Dr Teal's",", and the\nproduct claim ",[339,340,341],"em",{},"Powered by Magnesium Sulfate + Glycinate + Citrate",[127,343,344],{},"A branded pedicure and spa station, with folded towels and lit candles",[127,346,347,348,351],{},"A gift-bag wall reading ",[82,349,350],{},"PERFECT TEXTURE",", dressed in pale florals",[127,353,354],{},"A crowded atrium with gold chairs, a sampling table, and a DJ booth",[127,356,357],{},"An influencer wall moment",[127,359,360],{},"A guest raising a Dr Teal's bottle, and a lit mist effect",[315,362,364],{"id":363},"also-in-the-archive","Also in the archive",[79,366,367],{},"Two further Dr Teal's clips sit in the same folder and belong to the same\nrelationship:",[124,369,370,380],{},[127,371,372,375,376,379],{},[82,373,374],{},"Gala night",": a lit runway over patterned fabric, banquet tables with gold\nchiavari chairs and chandeliers, pyrotechnics, and guests in asoye and Ankara\nprint. Processed as ",[87,377,378],{},"\u002Fmedia\u002Fdr-teals-gala\u002F",".",[127,381,382,385,386,379],{},[82,383,384],{},"Detty December",": a Black Barbie collaboration shelf display, and creator\nproduct-demonstration footage. Processed as ",[87,387,388],{},"\u002Fmedia\u002Fdr-teals-holiday\u002F",{"title":5,"searchDepth":147,"depth":147,"links":390},[391,392],{"id":317,"depth":147,"text":318},{"id":363,"depth":147,"text":364},"[[DRAFT: confirm the client's stated objective for the launch.]]","dr-teals","2026-06",[152,397],"Content",4,[],[401,407],{"id":402,"src":403,"fallback":404,"poster":405,"orientation":406,"caption":167},"drteals-runway","\u002Fmedia\u002Fclips\u002Fdrteals-runway.webm","\u002Fmedia\u002Fclips\u002Fdrteals-runway.mp4","\u002Fmedia\u002Fclips\u002Fdrteals-runway.jpg","vertical",{"id":408,"src":409,"fallback":410,"poster":411,"orientation":406,"caption":412},"drteals-model","\u002Fmedia\u002Fclips\u002Fdrteals-model.webm","\u002Fmedia\u002Fclips\u002Fdrteals-model.mp4","\u002Fmedia\u002Fclips\u002Fdrteals-model.jpg","The walk",[414],{"src":415,"alt":416,"caption":417},"\u002Fmedia\u002Fdr-teals-relax-recover\u002Fposter.jpg","A black pedicure chair with a Dr Teal's towel, against the RELAX & RECOVER backdrop","The pedicure station",{"src":419,"alt":420,"caption":421},"\u002Fmedia\u002Fdr-teals-relax-recover\u002Fhero-plate.jpg","A ceiling of lit glass lanterns hung among trailing greenery, the light catching the leaves above a gala set for the Dr Teal's Relax & Recover launch","DR TEAL'S · RELAX & RECOVER · LAGOS · 2026",{},"\u002Fwork\u002Fdr-teals-relax-recover",{"title":283,"description":5},"dr-teals-relax-recover","work\u002Fdr-teals-relax-recover","A magnesium-led product launch staged as a moment of permission to unwind: a branded backdrop, a live pedicure station, an influencer wall and a lit mist moment across a full atrium.",2026,"-BDFkxrbFtS90UInwnAmsFUo2R1gfSkiRKk3N4hBHLg",{"left":431,"top":431,"width":432,"height":432,"rotate":431,"vFlip":192,"hFlip":192,"body":433},0,24,"\u003Cpath fill=\"currentColor\" d=\"M7 3V1h2v2h6V1h2v2h4a1 1 0 0 1 1 1v5h-2V5h-3v2h-2V5H9v2H7V5H4v14h6v2H3a1 1 0 0 1-1-1V4a1 1 0 0 1 1-1zm10 9a4 4 0 1 0 0 8a4 4 0 0 0 0-8m-6 4a6 6 0 1 1 12 0a6 6 0 0 1-12 0m5-3v3.414l2.293 2.293l1.414-1.414L18 15.586V13z\"\u002F>",{"left":431,"top":431,"width":432,"height":432,"rotate":431,"vFlip":192,"hFlip":192,"body":435},"\u003Cpath fill=\"currentColor\" d=\"M16 18v2H5v-2zm5-7v2H3v-2zm-2-7v2H8V4z\"\u002F>",{"left":431,"top":431,"width":432,"height":432,"rotate":431,"vFlip":192,"hFlip":192,"body":437},"\u003Cpath fill=\"currentColor\" d=\"M12.001 9a3 3 0 1 0 0 6a3 3 0 0 0 0-6m0-2a5 5 0 1 1 0 10a5 5 0 0 1 0-10m6.5-.25a1.25 1.25 0 0 1-2.5 0a1.25 1.25 0 0 1 2.5 0M12.001 4c-2.474 0-2.878.007-4.029.058c-.784.037-1.31.142-1.798.332a2.9 2.9 0 0 0-1.08.703a2.9 2.9 0 0 0-.704 1.08c-.19.49-.295 1.015-.331 1.798C4.007 9.075 4 9.461 4 12c0 2.475.007 2.878.058 4.029c.037.783.142 1.31.331 1.797c.17.435.37.748.702 1.08c.337.336.65.537 1.08.703c.494.191 1.02.297 1.8.333C9.075 19.994 9.461 20 12 20c2.475 0 2.878-.007 4.029-.058c.782-.037 1.308-.142 1.797-.331a2.9 2.9 0 0 0 1.08-.703c.337-.336.538-.649.704-1.08c.19-.492.296-1.018.332-1.8c.052-1.103.058-1.49.058-4.028c0-2.474-.007-2.878-.058-4.029c-.037-.782-.143-1.31-.332-1.798a2.9 2.9 0 0 0-.703-1.08a2.9 2.9 0 0 0-1.08-.704c-.49-.19-1.016-.295-1.798-.331C14.926 4.006 14.54 4 12 4m0-2c2.717 0 3.056.01 4.123.06c1.064.05 1.79.217 2.427.465c.66.254 1.216.598 1.772 1.153a4.9 4.9 0 0 1 1.153 1.772c.247.637.415 1.363.465 2.428c.047 1.066.06 1.405.06 4.122s-.01 3.056-.06 4.122s-.218 1.79-.465 2.428a4.9 4.9 0 0 1-1.153 1.772a4.9 4.9 0 0 1-1.772 1.153c-.637.247-1.363.415-2.427.465c-1.067.047-1.406.06-4.123.06s-3.056-.01-4.123-.06c-1.064-.05-1.789-.218-2.427-.465a4.9 4.9 0 0 1-1.772-1.153a4.9 4.9 0 0 1-1.153-1.772c-.248-.637-.415-1.363-.465-2.428C2.012 15.056 2 14.717 2 12s.01-3.056.06-4.122s.217-1.79.465-2.428a4.9 4.9 0 0 1 1.153-1.772A4.9 4.9 0 0 1 5.45 2.525c.637-.248 1.362-.415 2.427-.465C8.945 2.013 9.284 2 12.001 2\"\u002F>",{"left":431,"top":431,"width":432,"height":432,"rotate":431,"vFlip":192,"hFlip":192,"body":439},"\u003Cpath fill=\"currentColor\" d=\"m16.004 9.414l-8.607 8.607l-1.414-1.414L14.59 8H7.003V6h11v11h-2z\"\u002F>",[441,514,587,660],{"id":442,"title":443,"body":444,"deliverables":458,"description":5,"draft":153,"extension":155,"faqs":483,"hero":490,"icon":465,"index":493,"meta":494,"navigation":153,"order":154,"path":495,"process":496,"promise":509,"seo":510,"slug":448,"stem":511,"summary":512,"__hash__":513},"services\u002Fservices\u002Fbrand-strategy.md","Brand Strategy",{"type":69,"value":445,"toc":456},[446,449],[72,447,443],{"id":448},"brand-strategy",[76,450,451],{},[79,452,453,455],{},[82,454,84],{}," Service copy from spec 8.3, seeded for review. Rendered with a\ndev-only DRAFT badge until approved, per spec 9.",{"title":5,"searchDepth":147,"depth":147,"links":457},[],[459,463,467,471,475,479],{"title":460,"icon":461,"text":462},"Consumer & market research","ri:search-eye-line","The data that tells you what nobody else has noticed yet.",{"title":464,"icon":465,"text":466},"Brand DNA & positioning","ri:dna-line","The irreducible thing that makes you you.",{"title":468,"icon":469,"text":470},"Audience personas","ri:user-search-line","Real people, not demographic shapes.",{"title":472,"icon":473,"text":474},"Brand architecture","ri:node-tree","How the pieces hold together as you grow.",{"title":476,"icon":477,"text":478},"Launch & business strategy","ri:route-line","A position is only as good as the plan behind it.",{"title":480,"icon":481,"text":482},"Brand audits","ri:file-search-line","An honest read on what is working and what is noise.",[484,487],{"q":485,"a":486},"When do we need brand strategy?","Before a launch, a repositioning, or a rebrand. It is also the fastest way to fix a brand that feels expensive but does not sell.",{"q":488,"a":489},"Do you work with brands that already have identity?","Yes. Most of our work is sharpening something that exists rather than starting from nothing.",{"src":491,"alt":492},"\u002Fmedia\u002Fhero-stage\u002Fposter.jpg","A dark banquet hall lit by chandeliers, with a patterned runway leading to a green-lit stage","01",{},"\u002Fservices\u002Fbrand-strategy",[497,500,503,506],{"title":498,"text":499},"Immerse","We learn the market, the category and the competitor set before we propose anything.",{"title":501,"text":502},"Distil","Research becomes a single defensible idea.",{"title":504,"text":505},"Define","Positioning, personality and promise, written down.",{"title":507,"text":508},"Deploy","A roadmap that survives contact with a real business.","Find the DNA. Differentiate everywhere.",{"title":443,"description":5},"services\u002Fbrand-strategy","Every brand has its own DNA. Our job is to help you find it and craft it to differentiate you in every market, in every plan and in every mind you seek to make a lasting impression.","rB1t2g31DBYIxY2Alg9-hXbTAlbVRDwlw-ARWa84NR0",{"id":515,"title":516,"body":517,"deliverables":530,"description":5,"draft":153,"extension":155,"faqs":555,"hero":562,"icon":553,"index":565,"meta":566,"navigation":153,"order":147,"path":567,"process":568,"promise":581,"seo":582,"slug":583,"stem":584,"summary":585,"__hash__":586},"services\u002Fservices\u002Fstorytelling-content.md","Brand Storytelling & Content",{"type":69,"value":518,"toc":528},[519,522],[72,520,516],{"id":521},"brand-storytelling-content",[76,523,524],{},[79,525,526,455],{},[82,527,84],{},{"title":5,"searchDepth":147,"depth":147,"links":529},[],[531,535,539,543,547,551],{"title":532,"icon":533,"text":534},"Brand narrative & messaging","ri:chat-quote-line","The story everything else points back to.",{"title":536,"icon":537,"text":538},"Campaign ideas","ri:lightbulb-flash-line","Ideas built to be talked about, not just seen.",{"title":540,"icon":541,"text":542},"Photo & video production","ri:film-line","Craft you can feel in the grade.",{"title":544,"icon":545,"text":546},"Social media content & management","ri:instagram-line","A feed with a voice, not a schedule.",{"title":548,"icon":549,"text":550},"Influencer & creator partnerships","ri:user-star-line","People whose audience already trusts them.",{"title":552,"icon":553,"text":554},"Copywriting","ri:quill-pen-line","The words that make the rest work.",[556,559],{"q":557,"a":558},"Do you only work with luxury brands?","Our deepest experience is luxury, fragrance and beauty. The method transfers; the references change.",{"q":560,"a":561},"Can you produce content we can own outright?","Yes. Most of our production is handed over with full usage rights.",{"src":563,"alt":564},"\u002Fmedia\u002Fshefaink-showreel\u002Fposter.jpg","A Guerlain lipstick counter at a beauty event, with a visitor being served","02",{},"\u002Fservices\u002Fstorytelling-content",[569,572,575,578],{"title":570,"text":571},"Find the angle","One idea worth building a year of content around.",{"title":573,"text":574},"Build the world","Moodboards, art direction and tone, agreed before a camera is picked up.",{"title":576,"text":577},"Produce","Shoot, cast, direct and edit.",{"title":579,"text":580},"Distribute","Platform-native, creator-amplified, measured.","Stories people remember and share.",{"title":516,"description":5},"storytelling-content","services\u002Fstorytelling-content","Brand stories told in creative ways that make brands stand out from competition and connect with your audience on a global tier, across film, photography, social and creator partnerships.","aA0YSYCiXf-FDrmSWxkoITLZFz127P-5i6XKznvqqa4",{"id":588,"title":589,"body":590,"deliverables":603,"description":5,"draft":153,"extension":155,"faqs":628,"hero":635,"icon":606,"index":638,"meta":639,"navigation":153,"order":640,"path":641,"process":642,"promise":655,"seo":656,"slug":594,"stem":657,"summary":658,"__hash__":659},"services\u002Fservices\u002Fdesign-identity.md","Design & Identity",{"type":69,"value":591,"toc":601},[592,595],[72,593,589],{"id":594},"design-identity",[76,596,597],{},[79,598,599,455],{},[82,600,84],{},{"title":5,"searchDepth":147,"depth":147,"links":602},[],[604,608,612,616,620,624],{"title":605,"icon":606,"text":607},"Visual identity & logo","ri:pen-nib-line","Marks, systems and the rules that keep them honest.",{"title":609,"icon":610,"text":611},"Brand guidelines","ri:book-open-line","Written for the people who will actually use them.",{"title":613,"icon":614,"text":615},"Packaging & print","ri:gift-2-line","Built to survive the shelf and the shipping box.",{"title":617,"icon":618,"text":619},"Art & creative direction","ri:palette-line","The world a brand lives in, not just a logo.",{"title":621,"icon":622,"text":623},"Event & retail design","ri:store-2-line","Identity translated into space.",{"title":625,"icon":626,"text":627},"Digital design","ri:layout-masonry-line","Sites and interfaces with the same character.",[629,632],{"q":630,"a":631},"How long does an identity take?","Typically six to ten weeks from brief to final guidelines, depending on how much of the system is new.",{"q":633,"a":634},"Do you redraw an existing logo?","Only when the mark is genuinely the problem. Often the issue is everything around it.",{"src":636,"alt":637},"\u002Fmedia\u002Fdr-teals-holiday\u002Fposter.jpg","A Dr Teal's product display dressed with pink roses on a dark shelf","03",{},3,"\u002Fservices\u002Fdesign-identity",[643,646,649,652],{"title":644,"text":645},"Reference","We assemble the world the brand should belong to.",{"title":647,"text":648},"Explore","Distinct directions, presented as finished worlds.",{"title":650,"text":651},"Refine","One direction, made rigorous.",{"title":653,"text":654},"Roll out","Guidelines, assets and support for launch.","A look as distinctive as the idea.",{"title":589,"description":5},"services\u002Fdesign-identity","Visual identity, packaging and art direction for brands that need to be recognised in a second, at shelf, and across every market they enter.","Whskb5wFAbIZZIuHcUiOA-p7Y2o3CneBb8zWzxuPrrk",{"id":661,"title":662,"body":663,"deliverables":676,"description":5,"draft":153,"extension":155,"faqs":700,"hero":707,"icon":687,"index":709,"meta":710,"navigation":153,"order":398,"path":711,"process":712,"promise":725,"seo":726,"slug":667,"stem":727,"summary":728,"__hash__":729},"services\u002Fservices\u002Factivations-events.md","Activations & Events",{"type":69,"value":664,"toc":674},[665,668],[72,666,662],{"id":667},"activations-events",[76,669,670],{},[79,671,672,455],{},[82,673,84],{},{"title":5,"searchDepth":147,"depth":147,"links":675},[],[677,681,685,689,693,696],{"title":678,"icon":679,"text":680},"Product launches","ri:rocket-2-line","The first five minutes a product has to work.",{"title":682,"icon":683,"text":684},"In-store & retail activations","ri:store-3-line","Turning a floor into a destination.",{"title":686,"icon":687,"text":688},"Pop-ups & experiential","ri:sparkling-2-line","Built to be photographed and remembered.",{"title":690,"icon":691,"text":692},"VIP & press events","ri:vip-crown-line","Small rooms, considered guests, no filler.",{"title":694,"icon":549,"text":695},"Influencer & celebrity engagement","The right faces, briefed properly.",{"title":697,"icon":698,"text":699},"Event production & management","ri:mic-2-line","Run on the day, not just on paper.",[701,704],{"q":702,"a":703},"What is SHEFACTIVATE?","Shefa Ink's experiential arm and its series of named activation editions, such as BOSS Celebrating HER and Bvlgari Le Gemme.",{"q":705,"a":706},"Do you handle production only, or strategy too?","Both. The idea and the build are the same team, which is why events survive contact with reality.",{"src":415,"alt":708},"A black pedicure chair with a Dr Teal's towel, against a deep blue RELAX & RECOVER backdrop","04",{},"\u002Fservices\u002Factivations-events",[713,716,719,722],{"title":714,"text":715},"Concept","One idea, stated in a sentence.",{"title":717,"text":718},"Design & build","Drawings, renders, suppliers, fabrication.",{"title":720,"text":721},"Guest & talent","Casting, briefing, handling.",{"title":723,"text":724},"Live & amplified","Run it, film it, and make the content work afterwards.","Where brands come alive.",{"title":662,"description":5},"services\u002Factivations-events","Launches, pop-ups, in-store experiences and signature events for the world's most coveted houses, delivered through SHEFACTIVATE, Shefa Ink's experiential arm.","n1LFSxckfJLKLra--BqerQG_xNcj1naEc205ra1jwpw",{"left":431,"top":431,"width":432,"height":432,"rotate":431,"vFlip":192,"hFlip":192,"body":731},"\u003Cpath fill=\"currentColor\" d=\"M18 1c0 .716-.064 1.38-.184 2H8.232a7 7 0 0 0 .849 2h8.1C16.132 7.317 14.187 8.994 12 10.727C8.73 8.135 6 5.668 6 1H4c0 5.466 3.21 8.464 6.386 11C7.21 14.537 4 17.534 4 23h2c0-4.96 3.08-7.434 6.618-10.214l.092-.072C16.149 10.012 20 6.987 20 1zm-.184 20H8.232a7 7 0 0 1 .849-2h8.1c-.787-1.738-2.078-3.116-3.598-4.428c.533-.42 1.07-.837 1.598-1.263C17.766 15.599 20 18.44 20 23h-2q-.002-1.071-.184-2\"\u002F>",{"left":431,"top":431,"width":432,"height":432,"rotate":431,"vFlip":192,"hFlip":192,"body":733},"\u003Cpath fill=\"currentColor\" d=\"M6.94 14.033a30 30 0 0 0-.606 1.783c.96-.697 2.101-1.14 3.418-1.304c2.513-.314 4.746-1.973 5.876-4.058l-1.456-1.455l1.413-1.415l1-1.002c.43-.429.915-1.224 1.428-2.367c-5.593.867-9.018 4.291-11.074 9.818M17 8.997l1 1c-1 3-4 6-8 6.5q-4.003.5-5.002 5.5H3c1-6 3-20 18-20q-1.5 4.496-2.997 5.997z\"\u002F>",{"left":431,"top":431,"width":432,"height":432,"rotate":431,"vFlip":192,"hFlip":192,"body":735},"\u003Cpath fill=\"currentColor\" d=\"m16.596 1.037l6.347 6.346a.5.5 0 0 1-.277.848l-1.474.23l-5.656-5.657l.212-1.485a.5.5 0 0 1 .848-.282M4.595 20.147c3.722-3.33 7.995-4.327 12.643-5.52l.446-4.017l-4.297-4.298l-4.018.447c-1.192 4.648-2.189 8.92-5.52 12.643l-1.395-1.395c2.829-3.3 3.89-6.953 5.303-13.081l6.364-.708l5.657 5.657l-.707 6.364c-6.128 1.415-9.782 2.475-13.081 5.304zm5.284-6.029a2 2 0 1 1 2.828-2.828a2 2 0 0 1-2.828 2.828\"\u002F>",{"left":431,"top":431,"width":432,"height":432,"rotate":431,"vFlip":192,"hFlip":192,"body":737},"\u003Cpath fill=\"currentColor\" d=\"m17 1.208l1.32 2.473L20.792 5L18.32 6.319L17 8.792l-1.318-2.473l-2.473-1.32l2.473-1.318zm-6.333 8.125l5 2.667l-5 2.667l-2.666 5l-2.667-5l-5-2.667l5-2.667l2.667-5zm.75 2.667L9.19 10.812L8.001 8.583l-1.189 2.229L4.584 12l2.228 1.188l1.189 2.229l1.188-2.229zm8.25 4.333l-1.666-3.125l-1.667 3.125L13.209 18l3.125 1.667l1.667 3.125l1.666-3.125L22.792 18z\"\u002F>",1790518552069]