[{"data":1,"prerenderedAt":453},["ShallowReactive",2],{"settings":3,"i-ri:calendar-schedule-line":38,"i-ri:menu-4-line":43,"menu-settings":45,"i-ri:instagram-line":58,"i-ri:arrow-right-up-line":60,"footer-settings":62,"contact-settings":75,"footer-editions":88},{"id":4,"address":5,"bookingUrl":5,"city":6,"email":7,"extension":8,"meta":9,"phones":10,"socials":19,"stats":21,"stem":35,"tz":36,"whatsapp":5,"__hash__":37},"settings\u002Fsettings.yml","","Lagos","info@shefaink.com","yml",{},[11,13,15,17],{"label":5,"number":12},"+234 903 496 5216",{"label":5,"number":14},"+234 805 632 0714",{"label":5,"number":16},"+234 905 115 9229",{"label":5,"number":18},"+234 708 716 4629",{"facebook":5,"x":5,"youtube":5,"instagram":20,"linkedin":5},"https:\u002F\u002Fwww.instagram.com\u002Fshefaink\u002F",[22,26,29,32],{"value":23,"suffix":24,"label":25},"15","+","Luxury & beauty houses",{"value":27,"suffix":24,"label":28},"[[ACTIVATIONS]]","Activations staged",{"value":30,"suffix":24,"label":31},"[[GUESTS]]","Guests hosted",{"value":33,"suffix":24,"label":34},"[[YEARS]]","Years of ideation","settings","Africa\u002FLagos","-Z2lQq_sorGk5Xcg5Ph88rRg5wlhamA91VXHAuSD4Kc",{"left":39,"top":39,"width":40,"height":40,"rotate":39,"vFlip":41,"hFlip":41,"body":42},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M7 3V1h2v2h6V1h2v2h4a1 1 0 0 1 1 1v5h-2V5h-3v2h-2V5H9v2H7V5H4v14h6v2H3a1 1 0 0 1-1-1V4a1 1 0 0 1 1-1zm10 9a4 4 0 1 0 0 8a4 4 0 0 0 0-8m-6 4a6 6 0 1 1 12 0a6 6 0 0 1-12 0m5-3v3.414l2.293 2.293l1.414-1.414L18 15.586V13z\"\u002F>",{"left":39,"top":39,"width":40,"height":40,"rotate":39,"vFlip":41,"hFlip":41,"body":44},"\u003Cpath fill=\"currentColor\" d=\"M16 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8H7.003V6h11v11h-2z\"\u002F>",{"id":4,"address":5,"bookingUrl":5,"city":6,"email":7,"extension":8,"meta":63,"phones":64,"socials":69,"stats":70,"stem":35,"tz":36,"whatsapp":5,"__hash__":37},{},[65,66,67,68],{"label":5,"number":12},{"label":5,"number":14},{"label":5,"number":16},{"label":5,"number":18},{"facebook":5,"x":5,"youtube":5,"instagram":20,"linkedin":5},[71,72,73,74],{"value":23,"suffix":24,"label":25},{"value":27,"suffix":24,"label":28},{"value":30,"suffix":24,"label":31},{"value":33,"suffix":24,"label":34},{"id":4,"address":5,"bookingUrl":5,"city":6,"email":7,"extension":8,"meta":76,"phones":77,"socials":82,"stats":83,"stem":35,"tz":36,"whatsapp":5,"__hash__":37},{},[78,79,80,81],{"label":5,"number":12},{"label":5,"number":14},{"label":5,"number":16},{"label":5,"number":18},{"facebook":5,"x":5,"youtube":5,"instagram":20,"linkedin":5},[84,85,86,87],{"value":23,"suffix":24,"label":25},{"value":27,"suffix":24,"label":28},{"value":30,"suffix":24,"label":31},{"value":33,"suffix":24,"label":34},[89,219,304],{"id":90,"title":91,"body":92,"brief":125,"city":6,"client":173,"date":174,"description":5,"disciplines":175,"draft":177,"edition":91,"editionNo":178,"execution":125,"extension":179,"facts":180,"featured":177,"film":181,"films":182,"gallery":183,"hero":204,"idea":125,"meta":209,"navigation":177,"path":210,"quote":181,"seo":211,"slug":212,"stem":213,"summary":214,"unit":215,"upcoming":41,"venue":216,"year":217,"__hash__":218},"work\u002Fwork\u002Fboss-celebrating-her.md","Celebrating HER",{"type":93,"value":94,"toc":170},"minimark",[95,99,130,133,144,147],[96,97,91],"h1",{"id":98},"celebrating-her",[100,101,102],"blockquote",{},[103,104,105,109,110,114,115,118,119,122,123,118,126,129],"p",{},[106,107,108],"strong",{},"DRAFT."," Seeded from the asset audit. ",[111,112,113],"code",{},"brief",", ",[111,116,117],{},"idea"," and ",[111,120,121],{},"execution"," are\nleft as ",[111,124,125],{},"[[DRAFT]]",[111,127,128],{},"facts"," is empty: the archive proves the work was\nproduced, not what it was for or what it achieved. Never invent either.",[103,131,132],{},"The archive holds 20 unique photographs under this account, the largest single\nset in the library. They are not all from the banquet, and the gallery says so\nrather than implying they are.",[103,134,135,136,139,140,143],{},"Four frames are from the event itself, and the filenames say so:\n",[111,137,138],{},"Hugo-boss-Celebrating-HER-1"," is the banquet table under magenta uplighting and\n",[111,141,142],{},"Hugo-boss-Celebrating-HER-2"," is the runway. The remaining sixteen are\nin-store fragrance counters and campaign walls shot in a shopping mall. They are\nreal Shefa Ink work on the same BOSS account, and they are captioned as retail\nbecause that is what they show.",[103,145,146],{},"Two de-duplications, both confirmed by hash rather than by filename:",[148,149,150,160],"ul",{},[151,152,153,118,156,159],"li",{},[111,154,155],{},"hugo-boss.jpg",[111,157,158],{},"Hugo-boss-Celebrating-HER-2.jpg"," are byte-identical, so\nthe runway counts once.",[151,161,162,165,166,169],{},[111,163,164],{},"HUGO-BOSS-*"," and a run of ",[111,167,168],{},"IMG_34xx"," files are the same photographs uploaded\nunder two naming schemes, so that set collapses too.",{"title":5,"searchDepth":171,"depth":171,"links":172},2,[],"boss","2023-11",[176],"Activation",true,1,"md",[],null,[],[184,188,192,196,200],{"src":185,"alt":186,"caption":187},"\u002Fmedia\u002Flegacy\u002FHugo-boss-Celebrating-HER-1.jpg","A long banquet table under magenta uplighting, dressed with a dense runner of pale flowers, BOSS place cards and gold-rimmed chargers, with gift boxes at each setting","The table",{"src":189,"alt":190,"caption":191},"\u002Fmedia\u002Flegacy\u002FHugo-boss-Celebrating-HER-2.jpg","Two models walking a magenta-lit runway in white and black, beneath a lit BOSS wordmark and a patterned backdrop","The runway",{"src":193,"alt":194,"caption":195},"\u002Fmedia\u002Flegacy\u002FHUGO-BOSS-1-scaled.jpg","A BOSS fragrance counter installed in a shopping mall corridor, a white plinth in front of a black and white campaign wall","In store, the same account",{"src":197,"alt":198,"caption":199},"\u002Fmedia\u002Flegacy\u002FHUGO-BOSS-2-scaled.jpg","A BOSS counter at an angle in a mall, with tiered product shelving and a monochrome campaign graphic behind","Counter detail",{"src":201,"alt":202,"caption":203},"\u002Fmedia\u002Flegacy\u002FHUGO-BOSS-3-scaled.jpg","A large BOSS campaign wall showing a fragrance bottle against a dark ground, standing in a mall walkway","Campaign wall",{"src":185,"alt":186,"caption":205,"focal":206},"BOSS · CELEBRATING HER · LAGOS · 2023",{"x":207,"y":208},0.5,0.62,{},"\u002Fwork\u002Fboss-celebrating-her",{"title":91,"description":5},"boss-celebrating-her","work\u002Fboss-celebrating-her","A BOSS banquet staged for the women at the centre of the brand's world, lit in a single colour with every seat treated as a front row.","shefactivate","[[VENUE]]",2023,"OxnDN_W0WHuX6LRGkBJ2-SHa9EDJSu0NUsntrb5u17g",{"id":220,"title":221,"body":222,"brief":125,"city":6,"client":265,"date":266,"description":5,"disciplines":267,"draft":177,"edition":221,"editionNo":171,"execution":125,"extension":179,"facts":268,"featured":177,"film":181,"films":269,"gallery":270,"hero":290,"idea":125,"meta":296,"navigation":177,"path":297,"quote":181,"seo":298,"slug":299,"stem":300,"summary":301,"unit":215,"upcoming":41,"venue":216,"year":302,"__hash__":303},"work\u002Fwork\u002Fbvlgari-gemme.md","Le Gemme",{"type":93,"value":223,"toc":263},[224,227,243,246,260],[96,225,221],{"id":226},"le-gemme",[100,228,229],{},[103,230,231,109,233,114,235,118,237,122,239,118,241,129],{},[106,232,108],{},[111,234,113],{},[111,236,117],{},[111,238,121],{},[111,240,125],{},[111,242,128],{},[103,244,245],{},"The spec assumed a third Bvlgari edition here. There is not one.",[103,247,248,251,252,255,256,259],{},[111,249,250],{},"BVL-EXTRA-3.jpg"," is byte-identical to ",[111,253,254],{},"IMG_0212.jpg"," and both are Le\nGemme product shots, so the archive holds a single Bvlgari campaign rather\nthan two. ",[111,257,258],{},"[[BVL_EXTRA_NAME]]"," in the spec is void.",[103,261,262],{},"The archive holds only three Bvlgari frames in total, and all three are in this\ngallery. The third, a row of fragrance bottles beside white roses, is captioned\nas a general product detail because the bottles carry a different house's name\nand the frame is a retail counter. It is not presented as Bvlgari work.",{"title":5,"searchDepth":171,"depth":171,"links":264},[],"bvlgari","2024-01",[176],[],[],[271,274,278,282,286],{"src":272,"alt":273,"caption":221},"\u002Fmedia\u002Flegacy\u002FBVL-GEMME-PICS-MAY-37-scaled.jpg","A Bvlgari Le Gemme display standing on a shop floor under ceiling lights, flanked by tall branded panels",{"src":275,"alt":276,"caption":277},"\u002Fmedia\u002Flegacy\u002FBVL-GEMME-PICS-MAY-39-scaled.jpg","A wider view of the Bvlgari Le Gemme installation","Installation",{"src":279,"alt":280,"caption":281},"\u002Fmedia\u002Flegacy\u002Fimg_3861-scaled.jpg","A row of rectangular fragrance bottles with coloured caps lined up on a dark counter beside white roses in a ribbed green vase, in a retail interior","Product detail",{"src":283,"alt":284,"caption":285},"\u002Fmedia\u002Flegacy\u002Fvienne0d_1447668056_1119443251804524981_454865275.jpg","A gilded throne chair against a BVLGARI branded backdrop, beside an ornate side table holding a gold perfume bottle and greenery","The chair",{"src":287,"alt":288,"caption":289},"\u002Fmedia\u002Flegacy\u002Fvienne0d_1460988718_1231185068941398816_454865275.jpg","A long bar lined with black BVLGARI cubes and coupes, lit from behind by warm amber uplighting","The bar",{"src":291,"alt":292,"caption":293,"focal":294},"\u002Fmedia\u002Flegacy\u002FBVL-EXTRA-3.jpg","A Bvlgari Le Gemme display case holding iridescent glass bottles in purple and gold, lit from within","BVLGARI · LE GEMME · LAGOS · 2024",{"x":207,"y":295},0.55,{},"\u002Fwork\u002Fbvlgari-gemme",{"title":221,"description":5},"bvlgari-gemme","work\u002Fbvlgari-gemme","A Bvlgari Le Gemme product world, built around iridescent glass and the light passing through it.",2024,"qR1v1zV5nEITV182mTFeIma-A4eMVn3Swo6yuLHuJ18",{"id":305,"title":306,"body":307,"brief":416,"city":6,"client":417,"date":418,"description":5,"disciplines":419,"draft":177,"edition":306,"editionNo":421,"execution":125,"extension":179,"facts":422,"featured":177,"film":181,"films":423,"gallery":436,"hero":441,"idea":125,"meta":445,"navigation":177,"path":446,"quote":181,"seo":447,"slug":448,"stem":449,"summary":450,"unit":215,"upcoming":41,"venue":216,"year":451,"__hash__":452},"work\u002Fwork\u002Fdr-teals-relax-recover.md","Relax & Recover",{"type":93,"value":308,"toc":412},[309,312,337,342,349,384,388,391],[96,310,306],{"id":311},"relax-recover",[100,313,314,329,334],{},[103,315,316,318,319,114,321,118,323,325,326,328],{},[106,317,108],{}," This case study is seeded from Instagram collab footage, which\nestablishes that Shefa Ink produced the activation but says nothing about the\nbrief, the thinking, or the results. ",[111,320,113],{},[111,322,117],{},[111,324,121],{}," are\ndeliberately left as ",[111,327,125],{}," rather than written, because the spec forbids\ninventing the story of someone else's work.",[103,330,331,333],{},[111,332,128],{}," is empty and the stats component hides itself, per decision 5\n(structural proof only, no invented metrics).",[103,335,336],{},"The gallery holds one frame because that is all the archive has for this\ncampaign. The other two Dr Teal's clips belong to the gala and the December\ncampaign, not to this launch, so they are not reused here.",[338,339,341],"h2",{"id":340},"what-the-footage-shows","What the footage shows",[103,343,344,345,348],{},"Taken from ",[111,346,347],{},"its_oreva_1782491530",", 69 seconds, filmed on a phone:",[148,350,351,365,368,375,378,381],{},[151,352,353,354,114,357,360,361],{},"A deep blue branded backdrop: ",[106,355,356],{},"RELAX & RECOVER",[106,358,359],{},"Dr Teal's",", and the\nproduct claim ",[362,363,364],"em",{},"Powered by Magnesium Sulfate + Glycinate + Citrate",[151,366,367],{},"A branded pedicure and spa station, with folded towels and lit candles",[151,369,370,371,374],{},"A gift-bag wall reading ",[106,372,373],{},"PERFECT TEXTURE",", dressed in pale florals",[151,376,377],{},"A crowded atrium with gold chairs, a sampling table, and a DJ booth",[151,379,380],{},"An influencer wall moment",[151,382,383],{},"A guest raising a Dr Teal's bottle, and a lit mist effect",[338,385,387],{"id":386},"also-in-the-archive","Also in the archive",[103,389,390],{},"Two further Dr Teal's clips sit in the same folder and belong to the same\nrelationship:",[148,392,393,403],{},[151,394,395,398,399,402],{},[106,396,397],{},"Gala night",": a lit runway over patterned fabric, banquet tables with gold\nchiavari chairs and chandeliers, pyrotechnics, and guests in asoye and Ankara\nprint. Processed as ",[111,400,401],{},"\u002Fmedia\u002Fdr-teals-gala\u002F",".",[151,404,405,408,409,402],{},[106,406,407],{},"Detty December",": a Black Barbie collaboration shelf display, and creator\nproduct-demonstration footage. Processed as ",[111,410,411],{},"\u002Fmedia\u002Fdr-teals-holiday\u002F",{"title":5,"searchDepth":171,"depth":171,"links":413},[414,415],{"id":340,"depth":171,"text":341},{"id":386,"depth":171,"text":387},"[[DRAFT: confirm the client's stated objective for the launch.]]","dr-teals","2026-06",[176,420],"Content",4,[],[424,430],{"id":425,"src":426,"fallback":427,"poster":428,"orientation":429,"caption":191},"drteals-runway","\u002Fmedia\u002Fclips\u002Fdrteals-runway.webm","\u002Fmedia\u002Fclips\u002Fdrteals-runway.mp4","\u002Fmedia\u002Fclips\u002Fdrteals-runway.jpg","vertical",{"id":431,"src":432,"fallback":433,"poster":434,"orientation":429,"caption":435},"drteals-model","\u002Fmedia\u002Fclips\u002Fdrteals-model.webm","\u002Fmedia\u002Fclips\u002Fdrteals-model.mp4","\u002Fmedia\u002Fclips\u002Fdrteals-model.jpg","The walk",[437],{"src":438,"alt":439,"caption":440},"\u002Fmedia\u002Fdr-teals-relax-recover\u002Fposter.jpg","A black pedicure chair with a Dr Teal's towel, against the RELAX & RECOVER backdrop","The pedicure station",{"src":442,"alt":443,"caption":444},"\u002Fmedia\u002Fdr-teals-relax-recover\u002Fhero-plate.jpg","A ceiling of lit glass lanterns hung among trailing greenery, the light catching the leaves above a gala set for the Dr Teal's Relax & Recover launch","DR TEAL'S · RELAX & RECOVER · LAGOS · 2026",{},"\u002Fwork\u002Fdr-teals-relax-recover",{"title":306,"description":5},"dr-teals-relax-recover","work\u002Fdr-teals-relax-recover","A magnesium-led product launch staged as a moment of permission to unwind: a branded backdrop, a live pedicure station, an influencer wall and a lit mist moment across a full atrium.",2026,"-BDFkxrbFtS90UInwnAmsFUo2R1gfSkiRKk3N4hBHLg",1790518551606]