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Strategy",{"type":93,"value":94,"toc":110},"minimark",[95,99],[96,97,91],"h1",{"id":98},"brand-strategy",[100,101,102],"blockquote",{},[103,104,105,109],"p",{},[106,107,108],"strong",{},"DRAFT."," Service copy from spec 8.3, seeded for review. Rendered with a\ndev-only DRAFT badge until approved, per spec 9.",{"title":5,"searchDepth":111,"depth":111,"links":112},2,[],[114,118,122,126,130,134],{"title":115,"icon":116,"text":117},"Consumer & market research","ri:search-eye-line","The data that tells you what nobody else has noticed yet.",{"title":119,"icon":120,"text":121},"Brand DNA & positioning","ri:dna-line","The irreducible thing that makes you you.",{"title":123,"icon":124,"text":125},"Audience personas","ri:user-search-line","Real people, not demographic shapes.",{"title":127,"icon":128,"text":129},"Brand architecture","ri:node-tree","How the pieces hold together as you grow.",{"title":131,"icon":132,"text":133},"Launch & business strategy","ri:route-line","A position is only as good as the plan behind it.",{"title":135,"icon":136,"text":137},"Brand audits","ri:file-search-line","An honest read on what is working and what is noise.",true,"md",[141,144],{"q":142,"a":143},"When do we need brand strategy?","Before a launch, a repositioning, or a rebrand. It is also the fastest way to fix a brand that feels expensive but does not sell.",{"q":145,"a":146},"Do you work with brands that already have identity?","Yes. Most of our work is sharpening something that exists rather than starting from nothing.",{"src":148,"alt":149},"\u002Fmedia\u002Fhero-stage\u002Fposter.jpg","A dark banquet hall lit by chandeliers, with a patterned runway leading to a green-lit stage","01",{},1,"\u002Fservices\u002Fbrand-strategy",[155,158,161,164],{"title":156,"text":157},"Immerse","We learn the market, the category and the competitor set before we propose anything.",{"title":159,"text":160},"Distil","Research becomes a single defensible idea.",{"title":162,"text":163},"Define","Positioning, personality and promise, written down.",{"title":165,"text":166},"Deploy","A roadmap that survives contact with a real business.","Find the DNA. Differentiate everywhere.",{"title":91,"description":5},"services\u002Fbrand-strategy","Every brand has its own DNA. Our job is to help you find it and craft it to differentiate you in every market, in every plan and in every mind you seek to make a lasting impression.","rB1t2g31DBYIxY2Alg9-hXbTAlbVRDwlw-ARWa84NR0",{"id":173,"title":174,"body":175,"deliverables":188,"description":5,"draft":138,"extension":139,"faqs":213,"hero":220,"icon":211,"index":223,"meta":224,"navigation":138,"order":111,"path":225,"process":226,"promise":239,"seo":240,"slug":241,"stem":242,"summary":243,"__hash__":244},"services\u002Fservices\u002Fstorytelling-content.md","Brand Storytelling & Content",{"type":93,"value":176,"toc":186},[177,180],[96,178,174],{"id":179},"brand-storytelling-content",[100,181,182],{},[103,183,184,109],{},[106,185,108],{},{"title":5,"searchDepth":111,"depth":111,"links":187},[],[189,193,197,201,205,209],{"title":190,"icon":191,"text":192},"Brand narrative & messaging","ri:chat-quote-line","The story everything else points back to.",{"title":194,"icon":195,"text":196},"Campaign ideas","ri:lightbulb-flash-line","Ideas built to be talked about, not just seen.",{"title":198,"icon":199,"text":200},"Photo & video production","ri:film-line","Craft you can feel in the grade.",{"title":202,"icon":203,"text":204},"Social media content & management","ri:instagram-line","A feed with a voice, not a schedule.",{"title":206,"icon":207,"text":208},"Influencer & creator partnerships","ri:user-star-line","People whose audience already trusts them.",{"title":210,"icon":211,"text":212},"Copywriting","ri:quill-pen-line","The words that make the rest work.",[214,217],{"q":215,"a":216},"Do you only work with luxury brands?","Our deepest experience is luxury, fragrance and beauty. The method transfers; the references change.",{"q":218,"a":219},"Can you produce content we can own outright?","Yes. Most of our production is handed over with full usage rights.",{"src":221,"alt":222},"\u002Fmedia\u002Fshefaink-showreel\u002Fposter.jpg","A Guerlain lipstick counter at a beauty event, with a visitor being served","02",{},"\u002Fservices\u002Fstorytelling-content",[227,230,233,236],{"title":228,"text":229},"Find the angle","One idea worth building a year of content around.",{"title":231,"text":232},"Build the world","Moodboards, art direction and tone, agreed before a camera is picked up.",{"title":234,"text":235},"Produce","Shoot, cast, direct and edit.",{"title":237,"text":238},"Distribute","Platform-native, creator-amplified, measured.","Stories people remember and share.",{"title":174,"description":5},"storytelling-content","services\u002Fstorytelling-content","Brand stories told in creative ways that make brands stand out from competition and connect with your audience on a global tier, across film, photography, social and creator partnerships.","aA0YSYCiXf-FDrmSWxkoITLZFz127P-5i6XKznvqqa4",{"id":246,"title":247,"body":248,"deliverables":261,"description":5,"draft":138,"extension":139,"faqs":286,"hero":293,"icon":264,"index":296,"meta":297,"navigation":138,"order":298,"path":299,"process":300,"promise":313,"seo":314,"slug":252,"stem":315,"summary":316,"__hash__":317},"services\u002Fservices\u002Fdesign-identity.md","Design & Identity",{"type":93,"value":249,"toc":259},[250,253],[96,251,247],{"id":252},"design-identity",[100,254,255],{},[103,256,257,109],{},[106,258,108],{},{"title":5,"searchDepth":111,"depth":111,"links":260},[],[262,266,270,274,278,282],{"title":263,"icon":264,"text":265},"Visual identity & logo","ri:pen-nib-line","Marks, systems and the rules that keep them honest.",{"title":267,"icon":268,"text":269},"Brand guidelines","ri:book-open-line","Written for the people who will actually use them.",{"title":271,"icon":272,"text":273},"Packaging & print","ri:gift-2-line","Built to survive the shelf and the shipping box.",{"title":275,"icon":276,"text":277},"Art & creative direction","ri:palette-line","The world a brand lives in, not just a logo.",{"title":279,"icon":280,"text":281},"Event & retail design","ri:store-2-line","Identity translated into space.",{"title":283,"icon":284,"text":285},"Digital design","ri:layout-masonry-line","Sites and interfaces with the same character.",[287,290],{"q":288,"a":289},"How long does an identity take?","Typically six to ten weeks from brief to final guidelines, depending on how much of the system is new.",{"q":291,"a":292},"Do you redraw an existing logo?","Only when the mark is genuinely the problem. Often the issue is everything around it.",{"src":294,"alt":295},"\u002Fmedia\u002Fdr-teals-holiday\u002Fposter.jpg","A Dr Teal's product display dressed with pink roses on a dark shelf","03",{},3,"\u002Fservices\u002Fdesign-identity",[301,304,307,310],{"title":302,"text":303},"Reference","We assemble the world the brand should belong to.",{"title":305,"text":306},"Explore","Distinct directions, presented as finished worlds.",{"title":308,"text":309},"Refine","One direction, made rigorous.",{"title":311,"text":312},"Roll out","Guidelines, assets and support for launch.","A look as distinctive as the idea.",{"title":247,"description":5},"services\u002Fdesign-identity","Visual identity, packaging and art direction for brands that need to be recognised in a second, at shelf, and across every market they enter.","Whskb5wFAbIZZIuHcUiOA-p7Y2o3CneBb8zWzxuPrrk",{"id":319,"title":320,"body":321,"deliverables":334,"description":5,"draft":138,"extension":139,"faqs":358,"hero":365,"icon":345,"index":368,"meta":369,"navigation":138,"order":370,"path":371,"process":372,"promise":385,"seo":386,"slug":325,"stem":387,"summary":388,"__hash__":389},"services\u002Fservices\u002Factivations-events.md","Activations & Events",{"type":93,"value":322,"toc":332},[323,326],[96,324,320],{"id":325},"activations-events",[100,327,328],{},[103,329,330,109],{},[106,331,108],{},{"title":5,"searchDepth":111,"depth":111,"links":333},[],[335,339,343,347,351,354],{"title":336,"icon":337,"text":338},"Product launches","ri:rocket-2-line","The first five minutes a product has to work.",{"title":340,"icon":341,"text":342},"In-store & retail activations","ri:store-3-line","Turning a floor into a destination.",{"title":344,"icon":345,"text":346},"Pop-ups & experiential","ri:sparkling-2-line","Built to be photographed and remembered.",{"title":348,"icon":349,"text":350},"VIP & press events","ri:vip-crown-line","Small rooms, considered guests, no filler.",{"title":352,"icon":207,"text":353},"Influencer & celebrity engagement","The right faces, briefed properly.",{"title":355,"icon":356,"text":357},"Event production & management","ri:mic-2-line","Run on the day, not just on paper.",[359,362],{"q":360,"a":361},"What is SHEFACTIVATE?","Shefa Ink's experiential arm and its series of named activation editions, such as BOSS Celebrating HER and Bvlgari Le Gemme.",{"q":363,"a":364},"Do you handle production only, or strategy too?","Both. The idea and the build are the same team, which is why events survive contact with reality.",{"src":366,"alt":367},"\u002Fmedia\u002Fdr-teals-relax-recover\u002Fposter.jpg","A black pedicure chair with a Dr Teal's towel, against a deep blue RELAX & RECOVER backdrop","04",{},4,"\u002Fservices\u002Factivations-events",[373,376,379,382],{"title":374,"text":375},"Concept","One idea, stated in a sentence.",{"title":377,"text":378},"Design & build","Drawings, renders, suppliers, fabrication.",{"title":380,"text":381},"Guest & talent","Casting, briefing, handling.",{"title":383,"text":384},"Live & amplified","Run it, film it, and make the content work afterwards.","Where brands come alive.",{"title":320,"description":5},"services\u002Factivations-events","Launches, pop-ups, in-store experiences and signature events for the world's most coveted houses, delivered through SHEFACTIVATE, Shefa Ink's experiential arm.","n1LFSxckfJLKLra--BqerQG_xNcj1naEc205ra1jwpw",[391,553,741,855,940],{"id":392,"title":393,"body":394,"brief":513,"city":6,"client":514,"date":515,"description":5,"disciplines":516,"draft":138,"edition":393,"editionNo":370,"execution":421,"extension":139,"facts":519,"featured":138,"film":520,"films":521,"gallery":535,"hero":539,"idea":421,"meta":543,"navigation":138,"path":544,"quote":520,"seo":545,"slug":546,"stem":547,"summary":548,"unit":549,"upcoming":41,"venue":550,"year":551,"__hash__":552},"work\u002Fwork\u002Fdr-teals-relax-recover.md","Relax & Recover",{"type":93,"value":395,"toc":509},[396,399,432,437,444,481,485,488],[96,397,393],{"id":398},"relax-recover",[100,400,401,423,429],{},[103,402,403,405,406,410,411,414,415,418,419,422],{},[106,404,108],{}," This case study is seeded from Instagram collab footage, which\nestablishes that Shefa Ink produced the activation but says nothing about the\nbrief, the thinking, or the results. ",[407,408,409],"code",{},"brief",", ",[407,412,413],{},"idea"," and ",[407,416,417],{},"execution"," are\ndeliberately left as ",[407,420,421],{},"[[DRAFT]]"," rather than written, because the spec forbids\ninventing the story of someone else's work.",[103,424,425,428],{},[407,426,427],{},"facts"," is empty and the stats component hides itself, per decision 5\n(structural proof only, no invented metrics).",[103,430,431],{},"The gallery holds one frame because that is all the archive has for this\ncampaign. The other two Dr Teal's clips belong to the gala and the December\ncampaign, not to this launch, so they are not reused here.",[433,434,436],"h2",{"id":435},"what-the-footage-shows","What the footage shows",[103,438,439,440,443],{},"Taken from ",[407,441,442],{},"its_oreva_1782491530",", 69 seconds, filmed on a phone:",[445,446,447,462,465,472,475,478],"ul",{},[448,449,450,451,410,454,457,458],"li",{},"A deep blue branded backdrop: ",[106,452,453],{},"RELAX & RECOVER",[106,455,456],{},"Dr Teal's",", and the\nproduct claim ",[459,460,461],"em",{},"Powered by Magnesium Sulfate + Glycinate + Citrate",[448,463,464],{},"A branded pedicure and spa station, with folded towels and lit candles",[448,466,467,468,471],{},"A gift-bag wall reading ",[106,469,470],{},"PERFECT TEXTURE",", dressed in pale florals",[448,473,474],{},"A crowded atrium with gold chairs, a sampling table, and a DJ booth",[448,476,477],{},"An influencer wall moment",[448,479,480],{},"A guest raising a Dr Teal's bottle, and a lit mist effect",[433,482,484],{"id":483},"also-in-the-archive","Also in the archive",[103,486,487],{},"Two further Dr Teal's clips sit in the same folder and belong to the same\nrelationship:",[445,489,490,500],{},[448,491,492,495,496,499],{},[106,493,494],{},"Gala night",": a lit runway over patterned fabric, banquet tables with gold\nchiavari chairs and chandeliers, pyrotechnics, and guests in asoye and Ankara\nprint. Processed as ",[407,497,498],{},"\u002Fmedia\u002Fdr-teals-gala\u002F",".",[448,501,502,505,506,499],{},[106,503,504],{},"Detty December",": a Black Barbie collaboration shelf display, and creator\nproduct-demonstration footage. Processed as ",[407,507,508],{},"\u002Fmedia\u002Fdr-teals-holiday\u002F",{"title":5,"searchDepth":111,"depth":111,"links":510},[511,512],{"id":435,"depth":111,"text":436},{"id":483,"depth":111,"text":484},"[[DRAFT: confirm the client's stated objective for the launch.]]","dr-teals","2026-06",[517,518],"Activation","Content",[],null,[522,529],{"id":523,"src":524,"fallback":525,"poster":526,"orientation":527,"caption":528},"drteals-runway","\u002Fmedia\u002Fclips\u002Fdrteals-runway.webm","\u002Fmedia\u002Fclips\u002Fdrteals-runway.mp4","\u002Fmedia\u002Fclips\u002Fdrteals-runway.jpg","vertical","The runway",{"id":530,"src":531,"fallback":532,"poster":533,"orientation":527,"caption":534},"drteals-model","\u002Fmedia\u002Fclips\u002Fdrteals-model.webm","\u002Fmedia\u002Fclips\u002Fdrteals-model.mp4","\u002Fmedia\u002Fclips\u002Fdrteals-model.jpg","The walk",[536],{"src":366,"alt":537,"caption":538},"A black pedicure chair with a Dr Teal's towel, against the RELAX & RECOVER backdrop","The pedicure station",{"src":540,"alt":541,"caption":542},"\u002Fmedia\u002Fdr-teals-relax-recover\u002Fhero-plate.jpg","A ceiling of lit glass lanterns hung among trailing greenery, the light catching the leaves above a gala set for the Dr Teal's Relax & Recover launch","DR TEAL'S · RELAX & RECOVER · LAGOS · 2026",{},"\u002Fwork\u002Fdr-teals-relax-recover",{"title":393,"description":5},"dr-teals-relax-recover","work\u002Fdr-teals-relax-recover","A magnesium-led product launch staged as a moment of permission to unwind: a branded backdrop, a live pedicure station, an influencer wall and a lit mist moment across a full atrium.","shefactivate","[[VENUE]]",2026,"-BDFkxrbFtS90UInwnAmsFUo2R1gfSkiRKk3N4hBHLg",{"id":554,"title":555,"body":556,"brief":421,"city":6,"client":675,"date":676,"description":5,"disciplines":677,"draft":138,"edition":555,"editionNo":679,"execution":421,"extension":139,"facts":680,"featured":138,"film":520,"films":681,"gallery":701,"hero":728,"idea":421,"meta":734,"navigation":138,"path":735,"quote":520,"seo":736,"slug":737,"stem":738,"summary":739,"unit":549,"upcoming":41,"venue":550,"year":551,"__hash__":740},"work\u002Fwork\u002Fsanosan-blinds-and-brunches.md","Blinds & Brunches",{"type":93,"value":557,"toc":669},[558,561,580,584,587,593,599,605,611,615,618,653,657,660,664],[96,559,555],{"id":560},"blinds-brunches",[100,562,563],{},[103,564,565,567,568,410,570,414,572,574,575,414,577,579],{},[106,566,108],{}," ",[407,569,409],{},[407,571,413],{},[407,573,417],{}," are left as ",[407,576,421],{},[407,578,427],{}," is\nempty. The archive proves this room was built and that these guests were in it.\nIt does not say what it was for, who paid for it, or what it achieved, and\ninventing any of those is exactly what this project has refused to do throughout.",[433,581,583],{"id":582},"what-the-archive-actually-holds","What the archive actually holds",[103,585,586],{},"Eight reels and one photograph, and they are worth taking seriously, because for\nthe first time the evidence is not a phone held up in a crowd.",[103,588,589,592],{},[106,590,591],{},"It is a service event, not a photo call."," Four of the seven stills show the\nthing being done: a practitioner working on a seated guest at a station, an\ninformation stand for Anti Stretch Mark Cream, a gift box with the wordmark on the\nlid, and the product itself. The archive holds no beauty product shot at all,\nwhich is unusual, and it is the clearest signal of what the day was for.",[103,594,595,598],{},[106,596,597],{},"The branding is the work."," A printed backdrop carrying the Sanosan wordmark\nbeside a partner's circular mark, over photography of tulle dresses and a line\ndrawing of a rabbit. Plush rabbits printed with branded ribbons, stacked on the\nfloor as giveaways. An arch over a stage carrying a large wordmark. None of that\nis incidental, and all of it is legible in the frames.",[103,600,601,604],{},[106,602,603],{},"A room was built, not rented as found."," Uplighting washing the floral wall\nfrom below, a stage with a host and a microphone, chairs, treatment stations, and\na blue patterned carpet. A group photograph of thirty-odd women is the single\nclearest piece of evidence about scale that the archive holds for any client.",[103,606,607,610],{},[106,608,609],{},"The co-branding is visible but unexplained."," The wall and the closing title card\nboth pair the Sanosan wordmark with a circular \"Blinds & Brunches\" mark, and the\nevent takes its name from the partner rather than the brand. So something is being\npromoted at this event that is not Sanosan's own product. The archive does not say\nwhat, and the Anti Stretch Mark Cream stand is the only product named anywhere in\nit.",[433,612,614],{"id":613},"the-footage","The footage",[103,616,617],{},"Three of the reels are usable and are on the page as films. The rest are not, for\nreasons worth recording so the same material is not re-examined next time:",[445,619,620,626,632,638,644],{},[448,621,622,625],{},[407,623,624],{},"sanosannigeria_1751470848"," is 58 seconds, mostly a treatment station and the\nproduct stand, with short bursts of the wall. Its best frames are the stills.",[448,627,628,631],{},[407,629,630],{},"sanosannigeria_1751799506"," is 21 seconds: a host on stage, then a title card\nheld for the last four. The film stops at 13 seconds, before the card.",[448,633,634,637],{},[407,635,636],{},"sanosannigeria_1752404338"," is 30 seconds of guests assembling. Nearly all of it\nis one room, which is why its clip is 14 seconds rather than 30.",[448,639,640,643],{},[407,641,642],{},"its_oreva_1768143576"," is 90 seconds of the same floral wall from different\nangles. It is the only landscape reel of the eight and holds the one legible\nco-branded lockup.",[448,645,646,648,649,652],{},[407,647,442],{}," is ",[106,650,651],{},"not this event at all."," It is Dr Teal's \"Relax &\nRecover\", with that brand's backdrop and a Magnesium + Citrate + Vitamin D\nproduct stand. It is filed under Sanosan and belongs under Dr Teal's.",[433,654,656],{"id":655},"one-photograph-deliberately-left-out","One photograph deliberately left out",[103,658,659],{},"The archive holds a single Sanosan photograph from a different shoot: a claw-foot\nbath in a domestic interior, three women staged in a scene around it. It is\ncompetently shot and it is not this. Putting it on an event case study would\npresent a bathroom as campaign work, so it is not used. See\nscripts\u002Fmake-work-plates.mjs, which records the omission in the place where the\ndecision would otherwise have to be made again.",[433,661,663],{"id":662},"what-would-finish-this","What would finish this",[103,665,666,668],{},[407,667,550],{}," is still a token. The date is a year, not a month, which is all the\narchive gives. And the three fields that would make this a real case study rather\nthan a well-illustrated one are all still open: what the event was for, who it was\nfor, and what came of it. Only the studio knows those.",{"title":5,"searchDepth":111,"depth":111,"links":670},[671,672,673,674],{"id":582,"depth":111,"text":583},{"id":613,"depth":111,"text":614},{"id":655,"depth":111,"text":656},{"id":662,"depth":111,"text":663},"sanosan","2026",[517,678],"Identity",7,[],[682,688,695],{"id":683,"src":684,"fallback":685,"poster":686,"orientation":527,"caption":687},"sanosan-group","\u002Fmedia\u002Fclips\u002Fsanosan-group.webm","\u002Fmedia\u002Fclips\u002Fsanosan-group.mp4","\u002Fmedia\u002Fclips\u002Fsanosan-group.jpg","The room",{"id":689,"src":690,"fallback":691,"poster":692,"orientation":693,"caption":694},"sanosan-wall","\u002Fmedia\u002Fclips\u002Fsanosan-wall.webm","\u002Fmedia\u002Fclips\u002Fsanosan-wall.mp4","\u002Fmedia\u002Fclips\u002Fsanosan-wall.jpg","landscape","The wall",{"id":696,"src":697,"fallback":698,"poster":699,"orientation":527,"caption":700},"sanosan-stage","\u002Fmedia\u002Fclips\u002Fsanosan-stage.webm","\u002Fmedia\u002Fclips\u002Fsanosan-stage.mp4","\u002Fmedia\u002Fclips\u002Fsanosan-stage.jpg","On stage",[702,705,708,712,716,720,724],{"src":703,"alt":704,"caption":694},"\u002Fmedia\u002Fsanosan\u002Fstill-wall.jpg","A guest in a pale green dress standing in front of a printed backdrop carrying the Sanosan wordmark beside a partner's circular mark, over photography of tulle dresses and a line drawing of a rabbit",{"src":706,"alt":707,"caption":700},"\u002Fmedia\u002Fsanosan\u002Fstill-stage.jpg","The host seated on stage with a microphone, beneath an arch carrying a large Sanosan wordmark and dressed with white flowers",{"src":709,"alt":710,"caption":711},"\u002Fmedia\u002Fsanosan\u002Fstill-treatment.jpg","A practitioner treating a seated guest's leg at a station, with other guests and staff waiting behind them","The stations",{"src":713,"alt":714,"caption":715},"\u002Fmedia\u002Fsanosan\u002Fstill-product.jpg","A printed information stand for Anti Stretch Mark Cream, printed with the Sanosan wordmark and a product photograph","The product",{"src":717,"alt":718,"caption":719},"\u002Fmedia\u002Fsanosan\u002Fstill-bunnies.jpg","Plush rabbit toys printed with Sanosan ribbons, stacked on a tiled floor","Giveaways",{"src":721,"alt":722,"caption":723},"\u002Fmedia\u002Fsanosan\u002Fstill-gift.jpg","A guest in a coral dress holding a white Sanosan gift box square to the camera, the wordmark legible on its lid","The box",{"src":725,"alt":726,"caption":727},"\u002Fmedia\u002Fsanosan\u002Fstill-lockup.jpg","A guest in a purple dress with one arm raised, standing against the floral wall lit from below by warm uplighting","Uplighting",{"src":729,"alt":730,"caption":731,"focal":732},"\u002Fmedia\u002Fsanosan\u002Fhero-plate.jpg","A large group of women in brightly coloured dresses standing together in a bright room with tall windows and a blue patterned carpet, facing the camera","SANOSAN · BLINDS & BRUNCHES · LAGOS · 2026",{"x":733,"y":733},0.5,{},"\u002Fwork\u002Fsanosan-blinds-and-brunches",{"title":555,"description":5},"sanosan-blinds-and-brunches","work\u002Fsanosan-blinds-and-brunches","A beauty brand's pop-up, built as a working beauty salon: a co-branded photo wall, treatment stations, a stage for a host, and a room full of guests.","9RKidy47KwvCy2Pv8gmLibEsMqSBpnd85Vt6_qEuKO0",{"id":742,"title":743,"body":744,"brief":421,"city":6,"client":780,"date":781,"description":5,"disciplines":782,"draft":138,"edition":743,"editionNo":784,"execution":421,"extension":139,"facts":785,"featured":138,"film":520,"films":786,"gallery":799,"hero":843,"idea":421,"meta":847,"navigation":138,"path":848,"quote":520,"seo":849,"slug":850,"stem":851,"summary":852,"unit":549,"upcoming":41,"venue":550,"year":853,"__hash__":854},"work\u002Fwork\u002Furbanskinrx-happily-after-acne.md","Happily After Acne",{"type":93,"value":745,"toc":778},[746,749,768,775],[96,747,743],{"id":748},"happily-after-acne",[100,750,751],{},[103,752,753,755,756,410,758,414,760,762,763,414,765,767],{},[106,754,108],{}," Seeded from the asset audit. ",[407,757,409],{},[407,759,413],{},[407,761,417],{}," are\nleft as ",[407,764,421],{},[407,766,427],{}," is empty: the archive proves the work was\nproduced, not what it was for or what it achieved. Never invent either.",[103,769,770,771,774],{},"Two pieces of evidence: a 64-second reel of the party, and a\n",[106,772,773],{},"creative-direction moodboard"," that shipped as a flat image.",[103,776,777],{},"The moodboard is the more revealing of the two. Seven women in black\ncouture, cropped out of context, is the room decided before it existed.\nSpec 8.3 folds this kind of work under Brand Storytelling & Content,\nwhich undersells it.",{"title":5,"searchDepth":111,"depth":111,"links":779},[],"urban-skin-rx","2025-06",[517,783],"Strategy",6,[],[787,793],{"id":788,"src":789,"fallback":790,"poster":791,"orientation":527,"caption":792},"usrx-panel","\u002Fmedia\u002Fclips\u002Fusrx-panel.webm","\u002Fmedia\u002Fclips\u002Fusrx-panel.mp4","\u002Fmedia\u002Fclips\u002Fusrx-panel.jpg","The panel",{"id":794,"src":795,"fallback":796,"poster":797,"orientation":527,"caption":798},"usrx-arrival","\u002Fmedia\u002Fclips\u002Fusrx-arrival.webm","\u002Fmedia\u002Fclips\u002Fusrx-arrival.mp4","\u002Fmedia\u002Fclips\u002Fusrx-arrival.jpg","Arrivals",[800,804,807,811,814,817,820,824,828,832,836,839],{"src":801,"alt":802,"caption":803},"\u002Fmedia\u002Flegacy\u002Furbanskinrx_ng_1742897225_3596005021510087687_72521646917.jpg","A clinician applying a treatment to a seated woman's face under a spotlight, the room around them dark","The demonstration",{"src":805,"alt":806,"caption":700},"\u002Fmedia\u002Flegacy\u002Furbanskinrx_ng_1742897225_3596005021493412912_72521646917.jpg","A man in a cream shirt speaking into a headset microphone on stage, against a teal panel backdrop",{"src":808,"alt":809,"caption":810},"\u002Fmedia\u002Flegacy\u002Furbanskinrx_ng_1742897225_3596005021526888047_72521646917.jpg","A brand representative in a white lab coat and URBAN SKIN Rx lanyard standing in front of a shelf of boxed products","At the product wall",{"src":812,"alt":813,"caption":687},"\u002Fmedia\u002Flegacy\u002Furbanskinrx_ng_1742897225_3596005021526968459_72521646917.jpg","Guests seated at tables in front of a teal branded backdrop, watching the stage",{"src":815,"alt":816,"caption":798},"\u002Fmedia\u002Flegacy\u002Furbanskinrx_ng_1742897225_3596005021518612278_72521646917.jpg","Two guests signing in at a table covered with a teal cloth, products and a phone laid out beside them",{"src":818,"alt":819,"caption":715},"\u002Fmedia\u002Flegacy\u002Furbanskinrx_ng_1742897225_3596005021971564530_72521646917.jpg","A tall product stand for Fade Fast, printed with the claim 10% AHA, with two guests posing beside it",{"src":821,"alt":822,"caption":823},"\u002Fmedia\u002Flegacy\u002Furbanskinrx_ng_1742897225_3596005021518504533_72521646917.jpg","A woman in a purple top speaking into a headset microphone and gesturing with one hand","A second voice",{"src":825,"alt":826,"caption":827},"\u002Fmedia\u002Flegacy\u002Furbanskinrx_ng_1742897225_3596005021493453414_72521646917.jpg","A woman in a green two-piece outfit in front of the teal URBAN SKIN Rx backdrop","The backdrop",{"src":829,"alt":830,"caption":831},"\u002Fmedia\u002Flegacy\u002Furbanskinrx_ng_1749733085_3653348370134787133_72521646917.jpg","A group of women dressed in black standing together against a dark background","The group",{"src":833,"alt":834,"caption":835},"\u002Fmedia\u002Flegacy\u002Furbanskinrx_ng_1749733085_3653348370143063618_72521646917.jpg","Three guests wearing sunglasses printed with the word Acne, laughing under coloured lights","After hours",{"src":837,"alt":838,"caption":792},"\u002Fmedia\u002Furbanskinrx-happily-after-acne\u002Fposter.jpg","A man speaking into a URBAN SKIN RX branded microphone during a panel discussion",{"src":840,"alt":841,"caption":842},"\u002Fmedia\u002Furbanskinrx-happily-after-acne\u002Fmoodboard.jpg","UrbanSkinRx Happily After Acne party moodboard, showing seven women in black couture","Moodboard",{"src":844,"alt":845,"caption":846},"\u002Fmedia\u002Furbanskinrx-happily-after-acne\u002Fhero-plate.jpg","An event room laid out for a skincare launch, with rows of white-covered chairs facing a wall of teal product stands carrying the brand's ingredient panel","URBAN SKIN RX · HAPPILY AFTER ACNE · LAGOS · 2025",{},"\u002Fwork\u002Furbanskinrx-happily-after-acne",{"title":743,"description":5},"urbanskinrx-happily-after-acne","work\u002Furbanskinrx-happily-after-acne","A skincare launch built as a conversation rather than a display: an all-black dress code, a panel, and creative direction that set the room before anyone arrived.",2025,"7jta4UDV0ikgt7JCeQoqRqPzut_EJbw5mzKL3O7YsFo",{"id":856,"title":857,"body":858,"brief":421,"city":6,"client":901,"date":902,"description":5,"disciplines":903,"draft":138,"edition":857,"editionNo":111,"execution":421,"extension":139,"facts":904,"featured":138,"film":520,"films":905,"gallery":906,"hero":926,"idea":421,"meta":932,"navigation":138,"path":933,"quote":520,"seo":934,"slug":935,"stem":936,"summary":937,"unit":549,"upcoming":41,"venue":550,"year":938,"__hash__":939},"work\u002Fwork\u002Fbvlgari-gemme.md","Le Gemme",{"type":93,"value":859,"toc":899},[860,863,879,882,896],[96,861,857],{"id":862},"le-gemme",[100,864,865],{},[103,866,867,755,869,410,871,414,873,762,875,414,877,767],{},[106,868,108],{},[407,870,409],{},[407,872,413],{},[407,874,417],{},[407,876,421],{},[407,878,427],{},[103,880,881],{},"The spec assumed a third Bvlgari edition here. There is not one.",[103,883,884,887,888,891,892,895],{},[407,885,886],{},"BVL-EXTRA-3.jpg"," is byte-identical to ",[407,889,890],{},"IMG_0212.jpg"," and both are Le\nGemme product shots, so the archive holds a single Bvlgari campaign rather\nthan two. ",[407,893,894],{},"[[BVL_EXTRA_NAME]]"," in the spec is void.",[103,897,898],{},"The archive holds only three Bvlgari frames in total, and all three are in this\ngallery. The third, a row of fragrance bottles beside white roses, is captioned\nas a general product detail because the bottles carry a different house's name\nand the frame is a retail counter. It is not presented as Bvlgari work.",{"title":5,"searchDepth":111,"depth":111,"links":900},[],"bvlgari","2024-01",[517],[],[],[907,910,914,918,922],{"src":908,"alt":909,"caption":857},"\u002Fmedia\u002Flegacy\u002FBVL-GEMME-PICS-MAY-37-scaled.jpg","A Bvlgari Le Gemme display standing on a shop floor under ceiling lights, flanked by tall branded panels",{"src":911,"alt":912,"caption":913},"\u002Fmedia\u002Flegacy\u002FBVL-GEMME-PICS-MAY-39-scaled.jpg","A wider view of the Bvlgari Le Gemme installation","Installation",{"src":915,"alt":916,"caption":917},"\u002Fmedia\u002Flegacy\u002Fimg_3861-scaled.jpg","A row of rectangular fragrance bottles with coloured caps lined up on a dark counter beside white roses in a ribbed green vase, in a retail interior","Product detail",{"src":919,"alt":920,"caption":921},"\u002Fmedia\u002Flegacy\u002Fvienne0d_1447668056_1119443251804524981_454865275.jpg","A gilded throne chair against a BVLGARI branded backdrop, beside an ornate side table holding a gold perfume bottle and greenery","The chair",{"src":923,"alt":924,"caption":925},"\u002Fmedia\u002Flegacy\u002Fvienne0d_1460988718_1231185068941398816_454865275.jpg","A long bar lined with black BVLGARI cubes and coupes, lit from behind by warm amber uplighting","The bar",{"src":927,"alt":928,"caption":929,"focal":930},"\u002Fmedia\u002Flegacy\u002FBVL-EXTRA-3.jpg","A Bvlgari Le Gemme display case holding iridescent glass bottles in purple and gold, lit from within","BVLGARI · LE GEMME · LAGOS · 2024",{"x":733,"y":931},0.55,{},"\u002Fwork\u002Fbvlgari-gemme",{"title":857,"description":5},"bvlgari-gemme","work\u002Fbvlgari-gemme","A Bvlgari Le Gemme product world, built around iridescent glass and the light passing through it.",2024,"qR1v1zV5nEITV182mTFeIma-A4eMVn3Swo6yuLHuJ18",{"id":941,"title":942,"body":943,"brief":421,"city":6,"client":976,"date":902,"description":5,"disciplines":977,"draft":138,"edition":942,"editionNo":298,"execution":421,"extension":139,"facts":978,"featured":138,"film":520,"films":979,"gallery":986,"hero":1007,"idea":421,"meta":1013,"navigation":138,"path":1014,"quote":520,"seo":1015,"slug":1016,"stem":1017,"summary":1018,"unit":549,"upcoming":41,"venue":550,"year":938,"__hash__":1019},"work\u002Fwork\u002Fguerlain-mon-guerlain.md","Mon Guerlain",{"type":93,"value":944,"toc":974},[945,948,964,971],[96,946,942],{"id":947},"mon-guerlain",[100,949,950],{},[103,951,952,755,954,410,956,414,958,762,960,414,962,767],{},[106,953,108],{},[407,955,409],{},[407,957,413],{},[407,959,417],{},[407,961,421],{},[407,963,427],{},[103,965,966,967,970],{},"This campaign was not in the spec at all. It was found by eye in the\nuntagged ",[407,968,969],{},"IMG_*"," files, and it is the reason the library is worth more\nthan 15 logos and four event photographs suggested.",[103,972,973],{},"The photographs show a Guerlain counter rebuilt as a walk-through\nenvironment with a black-and-white portrait backdrop, and separately a\nmall atrium dressed with a floral arch and a branded step-and-repeat.",{"title":5,"searchDepth":111,"depth":111,"links":975},[],"guerlain",[517],[],[980],{"id":981,"src":982,"fallback":983,"poster":984,"orientation":693,"caption":985},"guerlain-shoot","\u002Fmedia\u002Fclips\u002Fguerlain-shoot.webm","\u002Fmedia\u002Fclips\u002Fguerlain-shoot.mp4","\u002Fmedia\u002Fclips\u002Fguerlain-shoot.jpg","Campaign shoot",[987,991,995,999,1003],{"src":988,"alt":989,"caption":990},"\u002Fmedia\u002Flegacy\u002FIMG_8314.jpg","A Guerlain counter installation with a black and white portrait backdrop reading Parfumeur depuis 1828","The counter",{"src":992,"alt":993,"caption":994},"\u002Fmedia\u002Flegacy\u002FIMG_8894.jpg","Black-draped cocktail tables on a pink carpet at the Guerlain event space, with the branded backdrop behind","Detail",{"src":996,"alt":997,"caption":998},"\u002Fmedia\u002Flegacy\u002FIMG_8899.jpg","A Guerlain tester display stand filled with lipsticks and complexion testers, flanked by handwritten 'My New Lipstick' signage","In the room",{"src":1000,"alt":1001,"caption":1002},"\u002Fmedia\u002Flegacy\u002FIMG_8903.jpg","A Guerlain table setting on black cloth, with white flowers, lit candles, a Les Vestiges bottle and pink ribbon, against a Guerlain backdrop","Table detail",{"src":1004,"alt":1005,"caption":1006},"\u002Fmedia\u002Flegacy\u002FIMG_8911.jpg","A second Guerlain table arrangement on black cloth, with white flowers, a lit candle and a fragrance bottle, on a pink-carpeted floor","Table arrangement",{"src":1008,"alt":1009,"caption":1010,"focal":1011},"\u002Fmedia\u002Flegacy\u002FIMG_8889.jpg","A Guerlain event space with black-draped cocktail tables on a pink carpet, guests standing at them, and a branded backdrop carrying the Guerlain silhouette","GUERLAIN · MON GUERLAIN · LAGOS · 2024",{"x":733,"y":1012},0.58,{},"\u002Fwork\u002Fguerlain-mon-guerlain",{"title":942,"description":5},"guerlain-mon-guerlain","work\u002Fguerlain-mon-guerlain","Guerlain brought to the mall floor: a counter rebuilt as an environment, and a lipstick launch staged in the middle of a shopping centre.","ypPm91WgrDUApR3_qWRUn-NEhCZW-QYrsIWate5GSxU",[1021,1122,1170,1213,1298,1347,1397],{"id":1022,"title":1023,"body":1024,"brief":421,"city":6,"client":1085,"date":1086,"description":5,"disciplines":1087,"draft":138,"edition":1023,"editionNo":152,"execution":421,"extension":139,"facts":1088,"featured":138,"film":520,"films":1089,"gallery":1090,"hero":1110,"idea":421,"meta":1114,"navigation":138,"path":1115,"quote":520,"seo":1116,"slug":1117,"stem":1118,"summary":1119,"unit":549,"upcoming":41,"venue":550,"year":1120,"__hash__":1121},"work\u002Fwork\u002Fboss-celebrating-her.md","Celebrating HER",{"type":93,"value":1025,"toc":1083},[1026,1029,1045,1048,1059,1062],[96,1027,1023],{"id":1028},"celebrating-her",[100,1030,1031],{},[103,1032,1033,755,1035,410,1037,414,1039,762,1041,414,1043,767],{},[106,1034,108],{},[407,1036,409],{},[407,1038,413],{},[407,1040,417],{},[407,1042,421],{},[407,1044,427],{},[103,1046,1047],{},"The archive holds 20 unique photographs under this account, the largest single\nset in the library. They are not all from the banquet, and the gallery says so\nrather than implying they are.",[103,1049,1050,1051,1054,1055,1058],{},"Four frames are from the event itself, and the filenames say so:\n",[407,1052,1053],{},"Hugo-boss-Celebrating-HER-1"," is the banquet table under magenta uplighting and\n",[407,1056,1057],{},"Hugo-boss-Celebrating-HER-2"," is the runway. The remaining sixteen are\nin-store fragrance counters and campaign walls shot in a shopping mall. They are\nreal Shefa Ink work on the same BOSS account, and they are captioned as retail\nbecause that is what they show.",[103,1060,1061],{},"Two de-duplications, both confirmed by hash rather than by filename:",[445,1063,1064,1073],{},[448,1065,1066,414,1069,1072],{},[407,1067,1068],{},"hugo-boss.jpg",[407,1070,1071],{},"Hugo-boss-Celebrating-HER-2.jpg"," are byte-identical, so\nthe runway counts once.",[448,1074,1075,1078,1079,1082],{},[407,1076,1077],{},"HUGO-BOSS-*"," and a run of ",[407,1080,1081],{},"IMG_34xx"," files are the same photographs uploaded\nunder two naming schemes, so that set collapses too.",{"title":5,"searchDepth":111,"depth":111,"links":1084},[],"boss","2023-11",[517],[],[],[1091,1095,1098,1102,1106],{"src":1092,"alt":1093,"caption":1094},"\u002Fmedia\u002Flegacy\u002FHugo-boss-Celebrating-HER-1.jpg","A long banquet table under magenta uplighting, dressed with a dense runner of pale flowers, BOSS place cards and gold-rimmed chargers, with gift boxes at each setting","The table",{"src":1096,"alt":1097,"caption":528},"\u002Fmedia\u002Flegacy\u002FHugo-boss-Celebrating-HER-2.jpg","Two models walking a magenta-lit runway in white and black, beneath a lit BOSS wordmark and a patterned backdrop",{"src":1099,"alt":1100,"caption":1101},"\u002Fmedia\u002Flegacy\u002FHUGO-BOSS-1-scaled.jpg","A BOSS fragrance counter installed in a shopping mall corridor, a white plinth in front of a black and white campaign wall","In store, the same account",{"src":1103,"alt":1104,"caption":1105},"\u002Fmedia\u002Flegacy\u002FHUGO-BOSS-2-scaled.jpg","A BOSS counter at an angle in a mall, with tiered product shelving and a monochrome campaign graphic behind","Counter detail",{"src":1107,"alt":1108,"caption":1109},"\u002Fmedia\u002Flegacy\u002FHUGO-BOSS-3-scaled.jpg","A large BOSS campaign wall showing a fragrance bottle against a dark ground, standing in a mall walkway","Campaign wall",{"src":1092,"alt":1093,"caption":1111,"focal":1112},"BOSS · CELEBRATING HER · LAGOS · 2023",{"x":733,"y":1113},0.62,{},"\u002Fwork\u002Fboss-celebrating-her",{"title":1023,"description":5},"boss-celebrating-her","work\u002Fboss-celebrating-her","A BOSS banquet staged for the women at the centre of the brand's world, lit in a single colour with every seat treated as a front 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